September 21, 2023 • Recall #23292

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Recall Description

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

Hazards Identified

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Consumer Remedy

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Affected Products

Product Name	Type	Units Affected
Rainbow Road Series Board Books	N/A	About 260,000 (In addition, about 12,900 in Canada)

Recalled Animal Counting Book

ManufacturersNot specified

Retailers

Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.

Verify Official Notice

Product recall terms or points of contact can change. Verify instructions directly with the CPSC announcement page.

View Official CPSC Notice